Here to be socially responsible

Over the past two years, the Institute for Sports Medicine and Health Improvement has been implementing the "Show Your Heart" project, dedicated to sports, social responsibility and public health. The project was initiated in June 2022 in partnership with PSK, the First Sports Betting Office in Croatiaand the Croatian Football Federation. Its goal is to raise awareness about the importance of preserving and enhancingathletes' health, particularly heart health, through the promptdetection and treatment of heart conditions, sports injuries and other adverse impacts of elite sports.

We have engaged the broader sports community in the project, including coaches, kinesiologists, nutritionists, doctors, physiotherapists, and other sports professionals. Since its inception, we have organized free health consultations and educational sessions on first aid techniques, particularly cardiopulmonary resuscitation and the use of automated external defibrillators, benefiting more than a thousand athletes across all ages and sports. Our esteemed ambassadors, former football stars Ivica Olić, Vedran Ćorluka, and Mario Mandžukić, exemplify true commitment and serve as inspiration for everyone involved.

In partnership with the universities in Osijek, Pula, and Varaždin, we have organized expert panels and conferences on the latest advancements in sports medicine, bringing the mostdistinguished European sports physicians to Croatia, including the entire medical team of the historical Real Madrid F.C. Additionally, we became finalists of the Effie Awards Croatia 2023, a competition that highlights the highest quality projects and campaigns in Croatia. From the very beginning, our investedeffort and dedicated work have received the support of all leading media in the country (Arena Sport TV, Max Sport TV, T-Portal, etc], and our example has been followed by numerous similar projects worldwide, the most significant of which is undoubtedly "Get Trained, Save Lives," founded by UEFA last November.

Alongside free health consultations and education, we aim to go further by donating an automated external defibrillator to each of the 21 Croatian counties, organizing public health campaigns in central city squares, and promoting sports and a healthy lifestyle to encourage as many citizens as possible to preserve and improve their health.

For any questions or opportunities to participate in or support the "Show Your Heart" project, please contact us at: info@pokazi-srce.com

Play With the Heart, Play for the Heart!

Together, we can make a difference in athlete's health.
Play together, and feel better!

Our fundamental goal is to raise awareness of the importance of preventive examinations of young athletes by conducting them promptly, at different places, and in many other sports as possible. We are here to examine, educate, and SAVE THEIR LIVES.

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100+

PROJECTS

FINISHED

1000+

ATHLETES

EXAMINED

70+

FIRST AID

EDUCATIONS

CLUBS

VISITED

60+

besplatni-preventivni-pregledi-pokazi-srce

Here to empower sports professionals

We brought together a wide range of sports experts – coaches, kinesiologists, nutritionists, doctors, physiotherapists, and many more – to participate in our mission. Over the past year, we have conducted free educational sessions and hands-on workshops, focusing on essential first-aid techniques like CPR (cardiopulmonary resuscitation) and the use of AEDs (automated external defibrillators). Through these initiatives, we helped sports professionals be better prepared for emergencies.

We empower through actions, education, and learning.

Covering all sports

Basketball, handball, tennis, hockey, volleyball, waterpolo, athletics—you name it. We are here for all sports, either team or individual. The 'Show Your Heart' project is not just about preventive checkups; it's about improving and saving lives. So far, we have conducted preventive examinations of athletes in over 30 different sports disciplines, ensuring their safe and carefree future in sports.

Ambassadors

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Andrej Kramarić, football player

Most people often underestimate the importance of good health and need to be made aware that a single game can never be more important than the health of the only heart we have. As professional athletes, we are exposed to significant stress and pressure every day. In every practice, you have to go way beyond your limits. Being competitive, you always want to give your best, but sometimes your body cannot handle it. It is tough to watch when something terrible happens, especially to those close to you. Education is, therefore, essential for all of us, especially younger guys, to know how to react in an emergency. I am happy that I received all the necessary education, but I also hope that no one ever will need my help.

Free Preventive Health Examinations

12-channel ECG test
eye and hearing test
spirometry
anthropometric measurements
personal and family medical history
auscultation
echocardiography, pulmonary and abdominal checkup
blood pressure and pulse measurement
consultation and clinical examination by the specialist
final opinion of the doctor with preparticipation physical evaluation (PPE) certificate to practice sports

If there are indications for individual athletes, additional medical examinations will be conducted, including ultrasound, heart ergometry, and all other necessary checkups.

The "Show Your Heart" Symposium Setting Standards in Sports Medicine Education

As a highlight of our educational efforts, we hosted one of the highest-level professional conferences in this area of Europe, featuring the world's leading experts in sports medicine.

The "Show Your Heart" Symposium assembled the leading experts in the field, who shared the latest knowledge, research, methods, and practices for optimizing sports performance.

Find out more